Graphic Design with Illustrator

Design Studies 120 Project: Book Jacket Design

Introduction

This manual teaches some of the tools and techniques that are helpful for work in graphic design when using Adobe Photoshop and Illustrator. It is not a comprehensive guide to the programs, but it introduces a number of important features that you are likely to encounter when doing the work of a graphic designer.

Some of the things covered include:

In this manual, we will walk through the creation of a basic book cover, adding type, shapes, and imported images to complete our design.

Harry Potter book cover - final project

Download the Class Files

Download the Class Files from the link above. If you are using Mac iOS, just click once on the downloaded file to use it. If you are using Windows, make sure to Extract the files by double clicking on the downloaded zip file and clicking "Extract" near the top of the pop-up window.

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Editing Basics in Adobe Photoshop

photoshop logo

Adobe Photoshop is an excellent software to edit the appearance of raster images such as JPEG and PNG files. We will begin our example project by adding a Layer Mask and Adjustment Layers to edit the brightness/contrast, levels, hue/saturation, and color of our background image.

Opening a File in Photoshop

Before any editing can be accomplished, you first have to bring in an image file to Photoshop!

  1. After opening Adobe Photoshop, go to File > Open... and find the image titled castle.jpg in the folder you downloaded
  2. locating the castle.jpg file in finder
  3. Click Open
  4. Navigate to the Layers Panel on the right side of your work station and double click on the Background layer and name it "Castle". If for any reason your Layers Panel isn't visible, from the Menu Bar, go to Windows > Layers to reveal it.
  5. gif showing how to rename a layer in photoshop
  6. From the Menu Bar, go to Image > Mode > CMYK Color. This will ensure that we are working with correct color mode for printing.
  7. changing the color mode from RGB to CMYK

Using the Quick Selection Tool and Adding a Layer Mask

Quick Selection Tool

quick selection tool icon

The Quick Selection Tool allows you to "paint" a selection using a round brush tip. This tool automatically finds the edges within an image which makes it easier to select specific areas.

To adjust the size of the brush, click on either [ to decrease and ] to increase

To deselect an area, click on Alt/Option while dragging the tool.

If it doesn't appear in the Tools Panel, hold down the Magic Wand Tool to reveal the Quick Selection Tool

    picture showing the hidden Quick Selection tool under the Magic Wand tool
  1. Select the Quick Selection Tool from the Tools Panel (you may have to hold down the Magic Wand Tool to reveal it)
  2. Select everything in the image except for the sky - notice how the selection expands to the edges automatically! If you accidently select part of the sky hold down Ctrl/Cmd while dragging over the area to deselect it. Remember to adjust the size of the brush as needed by clicking either [ or ]
  3. using the Quick Selection tool to select everything in the castle image but the sky
  4. Once you have everything but the sky selected, navigate to the bottom of the Layers Panel and click on the Layer Mask button (rectangle with a circle in it) to "hide" everything not selected
  5. Layer Mask

    layer mask icon from the layers panel

    A Layer Mask allows for non-destructive editing to occur to an image. We can "hide" or "reveal" certain parts of an image without making permanent changes to the original. Use the Brush Tool with a black fill on a Layer Mask to "erase" parts of an image. Switch to a white fill to bring back parts of the original image.

  6. To adjust the edges of the selection so they're more or less defined, click on Select and Mask from the top bar and in the Properties Panel on the right side, adjust the Transparency and smooth or feather the selection as needed

Adding Adjustment Layers

Adjustment layers allow us to edit the colors, brightness, and contrast of our image non-destructively. Similarly to a Layer Mask, adding an Adjustment Layer will allow our original image to stay intact while the edits are made on separate layers. All of the Adjustment Layers can be found in the Menu Bar at the top under Layers > Adjustment Layer or at the bottom of the Layers Panel under the icon that looks like a circle filled in with grey and white.

Brightness/Contrast

Adjust the light and shadows in an image with this Adjustment Layer. Make dark images brighter or light images darker.

  1. Go to Layers > Adjustment Layers > Brightness/Contrast... or click on the circle icon on the bottom of the Layers Panel and choose Brightness/Contrast...
  2. From the Properties Panel adjust the Brightness to 15 and the Contrast to 30. If this panel doesn't appear, double click on the little sun icon on the Brightness/Contrast layer

Levels...

This tool has the ability to correct tonal range and color balance of an image by adjusting the shadows, midtones, and highlights

  1. Go to Layers > Adjustment Layers > Levels... or click on the circle icon on the bottom of the Layers Panel and choose Layers...
  2. From the Properties Panel adjust the shadow input level to 30, the midtone input level to 1, and the highlight input level to 240. If this panel doesn't appear, double click on the levels icon on the Levels layer

Hue/Saturation

This tool allows you to recolor your image, increase or decrease the intensity of specific colors within an image, and/or lighten or darken your image overall.

  1. Go to Layers > Adjustment Layers > Hue/Saturation... or click on the circle icon on the bottom of the Layers Panel and choose Hue/Saturation...
  2. From the Properties Panel adjust the hue to 170 and leave the saturation and lightness at 0. If this panel doesn't appear, double click on the icon next to the eyeball on the Levels layer. Adjusting the Hue will change the overall color, which adjusting the Saturation will change the intensity of the Hue selected. Lightness will change how bright such hue and saturation appears

Black & White

As the name suggests, this adjustment is to make your image black and white. This option is only available in the RGB Color Mode, so go to Image > Mode > RGB Color before you begin. Note that if you made any other color adjustments prior to this in CMYK mode, your image's colors will change after you change to RGB

  1. Go to Layers > Adjustment Layers > Black & White... or click on the circle icon on the bottom of the Layers Panel and choose Black & White...
  2. From the Properties Panel adjust accordingly! If this panel doesn't appear, double click on the icon that looks like a rectangle filled with grey and white on the Black and White layer
  3. For our example project, we will NOT adjust our image to RGB and Black and White.

Saving and Exporting

Saving as a Photoshop File (.psd)

Saving your project as a Photoshop File allows you the opportunity to come back and change or remove any layers with different edits. This file can only be opened on computers that have Adobe Photoshop installed.

  1. Go to File > Save As...
  2. Give your project an appropriate name. For this project, name it castle
  3. Specify the location (Desktop or specific folder) you would like to save it in
  4. Select "Photoshop" as the Format and make sure "Layers" is checked
  5. Click Save

For this example, we will use this file when transitioning into Illustrator!

Exporting as a JPEG or PNG

Exporting your Photoshop project as a JPEG or PNG allows you to share your image to everyone on the internet - even if they don't have Photoshop.

  1. Go to File > Export... > Export As...
  2. Select "JPEG" or "PNG" for the Format
  3. Click "Export All..."
  4. Give your project an appropriate name
  5. Specify the location (Desktop or specific folder) you would like to save it in
  6. Click Save
  • For this example, we will not save as a JPEG or PNG
  • Starting a New Project in Illustrator

    In Illustrator, a project consists of one or more artboards. When you start a new project, you will create an artboard

    1. Create a New Document by selecting File > New... (or the keyboard shortcut: Cmd + N on a Mac or Ctrl + N on Windows).

    2. new document set-up example
    3. Click the Print preset and enter the following settings:
      • Width: 15 inches
      • Height: 10 in

      • Number of Artboards: 1

      • Color Mode: CMYK Color

    4. When you are done, you should have a blank project that looks similar to the following:

      blank document example

    To add additional Artboards to change the size or arrangement of the artboards in your project, use the Artboard tool (keyboard shortcut: Shift + O).

    Add The Control Panel

    the Control Panel options when on the Selection Tool

    Add the Control Panel to your workspace by going to Window > Control Panel. This will bring up more tools for us to work with on Illustrator. Notice that the Control Panel will change according to the Tool we are selected on.

    Windows > Control Panel

    Add Guides

    To make managing your project easier, we will add guides for a visual reference so we can get a sense for where the back cover, spine, and front cover will be on the artboard.

    1. Enable Rulers by choosing View > Rulers > Show Rulers or using the shorcut Cmd + R (Mac) or Ctrl+R (Windows)

      View > Rulers > Show Rulers
    2. To create a guide, click and hold on the left ruler and drag to the 7 inch mark.

    3. To make sure the guide is at exactly 7 inches, use the Transform option at the top of the screen from the Control Panel. If you do not see the Transform controls, click the word Transform or open the Transform panel by going to Window > Transform.


      Set the X value to 7 inches


      If the Transform options are greyed-out, your guide might be locked. To unlock them, go to View > Guides > Unlock Guides

    4. Repeat this and create a second guide at the 8 inch mark.

      both guides created at 7 and 8 inch mark
    5. When you are done, lock the guides via View > Guides > Lock Guides

      view > guides > lock guides

    Creating the Book Background

    Placing an Image or Project in Illustrator

    The Adobe Create Cloud does a great job at allowing users to integrate projects from one software to another. By importing a Photoshop project into Illustrator rather than a raster image saved from a Photoshop project, we can be certain that any future changes made to the Photoshop project will also update in our Illustrator file.

    For this example we will be bringing in the castle.psd file we were working on earlier.

    1. First zoom out (Ctrl -/Cmd -) of your artboard enough so there is a lot of grey area around it. This will make placing your image easier.
    2. Then go to File > Place (Cmd + P/Ctrl + P) and for this example, choose castle.psd. Click and drag until the image covers the entire artboard.
    3. (Don't worry if it is outside the edge of the artboard - we take care of this in the next step)

    You can also choose to place any raster image in your project if you did not edit anything in Photoshop.

    Making a Clipping Mask (Cropping an Image)

    If your image is too large, you may want to add a Clipping Mask. This will crop you image non-destructively. This means that if you can always go back to the original file by right-clicking and (Control + Mouse Click for some Macs) selecting "Release Clipping Mask"

    1. Resize or move your image to your liking with the Selection Tool V
    2. Using the Rectangle Tool (R), draw a rectangle that is the same size as our artboard. The rectangle's fill color does not have to be any specific color.

      rectangle tool location
    3. Using the Selection Tool (V), drag a selection box over the rectangle and picture to select both of the objects.

      You can also select both objects by first expanding Layer 1 from the Layers Panel and clicking the circles next to each object's sublayer while holding down Ctrl/Cmd

    4. With both layers selected, either Right Click > Make Clipping Mask or go to Object > Clipping Mask > Make

      to crop the picture to the size of the rectangle.

    Blend Modes

    Blend modes change how a layer affects the appearance of the layers below it. Open the Appearance Panel by going to Window > Appearance. Click on the word Opacity

    Appearance panel opened to display blend mode options

    Some of the more commonly used blend modes:

    Adding a Blue Appearance

    1. Using the Rectangle Tool (R), create a rectangle the size of your artboard. Double-click on the Fill Color from the bottom of the Tools Panel and change the color to a dark blue of your choice. In the below example we used the color with hexcode #1B1066

    2. After you've created the rectangle and given it a blue fill color, go to the Layers Panel and make sure the sublayer is above the Clip Group.

      rectangle sublayer placement within layers panel

      Using the Selection Tool (V), select the blue rectangle, open the Appearance panel (Window > Appearance), and click the word Opacity at the bottom.

      Click the dropdown that says Normal and change this to Multiply.

      Notice how the appearance of the castle layer changes!

    3. After you add the Multiply blend mode to the blue rectangle, go to the Layers Panel and lock the layer to avoid accidentally making any changes to it by clicking on the empty space between the eyeball and layer title. A small lock graphic should appear when you click indicating that it is locked and cannot be manipulated!

      example of how to lock layers in the layers panel

    Working With Type

    Type is one of the main tools you are likely to work with when designing this project. The Character Panel in Illustrator allows you to adjust font presentation when working with the Type Tool.

    Using the Type Tool and Character Panel

    1. Go to Window > Type > Character to open the Character Panel. We will be using this panel to change the font size, leading, and tracking. Leading is the space between lines of text and Tracking is the space between characters in a text.
    2. Windows > Type > Character character panel
    3. Select the Type tool from the Tools Panel (T).

      type tool icon
    4. Click and drag a text box on "front cover" (the right side of the artboard) and type: HARRY POTTER [line break] and the [line break] Philosopher's Stone


      Manually adding the line breaks (with Enter/Return) will make it easier to adjust the individual lines of text later in the project.

    5. Select all the text by hitting Ctrl + A/Cmd + A or by clicking and dragging to highlight the text. From the Control Panel at the top of the screen, or from the Character Panel, change the font to Georgia

      georgia font option
    6. Select just the word HARRY and set the font size to 105pt and tracking to 60

    7. Character settings for the word HARRY
    8. Highlight the word POTTER and change the font size to 100pt and leading to 100pt

      font size and leading for the word POTTER

      Notice how "HARRY" and "POTTER" are aligned with one another because we increased the size and tracking slightly for "HARRY". Also notice how the vertical spacing between lines of text lessened when we changed the leading of "POTTER" to a smaller number. Fun note: leading is pronounced "ledding," which is a throwback to the days of the printing press: the small pieces of metal they used to adjust line spacing were made out of lead.

    9. Highlight and the and change the font size to 25pt and leading to 35

      font size and leading to and the

      Next, open the Paragraph panel and change the Left Indent left-indent icon to 300pt

    10. Select "The Philosopher's Stone" and change the font size to 40pt, leading leading icon to 45pt, and tracking tracking icon to 65

      'Philosopher's Stone' character panel adjustments
    11. Using the Selection Tool (V), resize the text box to be the width of the text and move the box to be centered on the right side of the artboard.

    Creating A Clipping Mask For Text

    Once we have the text sized and arranged the way we'd like, we'll create a clipping mask to give it a leather texture.

    1. Go to File > Place and select the leather.jpg image from the class files you downloaded earlier. Click and drag the image so that it covers all of the text. We will use this textured image to create a clipping mask with the text.

    2. From the Layers Panel, move the text sublayer to be above the leather.jpg image

    3. Using the Selection Tool (V), select both the text and leather texture image while holding down Shift
    4. Right Click > Make Clipping Mask or go to Object > Clipping Mask > Make
    5. Using the Selection Tool, select the text and use the Appearance Panel to change the blend mode from Normal to Screen to make the text appear paler.

    Bonus:

    To make the text stand out even more, click on the fx button from the Appearance Panel to add a Layer Effects like the Warp modes to make the text curve or ripple.

    layer effect options from the appearance panel

    Working with Shapes

    Next, we're going to build visual elements using simple shapes to create Harry's glasses and a lightning bolt.

    Creating Harry's Glasses

    1. To get started, let's change our stroke color and stroke width.

      Make sure no objects are selected (click on the grey area around the canvas with the Selection Tool V) and change the Stroke's color and width from the Control Panel at the top:

      • Fill color: None

      • Stroke color: Light Grey

      • Stroke Width: 10pt

      stroke color and width for glasses
    2. Using the Ellipse Tool (L)

    3. Select the Ellipse Tool L from the Tools Menu. If you don't see it, click and hold down the Rectangle tool to reveal more shapes.

      ellipse tool icon from tools panel
    4. Click and drag on your canvas to form an ellipse. Remember to hold down Shift to create a perfect circle.

    5. We're going to make a copy of this circle and paste it exactly on top of the other so we can resize it to make a smaller, inner circle.

      • Select the circle with the Selection Tool V
      • Go to Edit > Copy to make copy of the circle
      • Go to Edit > Paste In Place to paste the copy right on top of the original circle. (Note that you won't see a difference right away after you paste in place.)
      paste in place from edit menu
    6. After pasting in place, resize the second circle to be smaller and inside the first. Do this with the Selection Tool V and drag the handles at the edge of the bounding box to resize while holding down Shift and Alt/Option until you let go of the mouse click.

      Holding Shift will resize will keeping the original shape

      Dragging while holding Alt/Option will resize while keeping the center of the circle in place.

    7. Using the Scissors Tool (C)

      We only want the lower left part of the inner circle, so we're going to use the Scissors Tool to break apart the inner shape.

    8. Select the Scissors Tool C. It is one of the shapes underneath the Eraser tool:

      scissors tool icon
    9. With the Scissors Tool, click the Left and Bottom anchor points to separate the circle into two parts. Then, use the Selection Tool V to select the upper-right part of the circle and hit Delete or Backspace to remove it.

    10. Using the Width Tool (Shift + W)

      Next, we're going to use the Width Tool to adjust our inner circle's stroke in interesting ways.

    11. Select the Width Tool Shift + W from the Tools Panel:

      width tool icon
    12. Using the Width Tool, click and drag the end of the inner circle to narrow the stroke width for that part of the line:

      Drag the middle part of the line so it is wider than the end:

      Finally, drag the other end so the line tapers off:

    13. Completing the Glasses

    14. The next step is to make a copy of this first lens.

      Using the Selection Tool V, hold down Shift and select both the outer circle and inner line.

      Click and drag the shapes while holding Alt/Option and Shift to make a copy that is perfectly aligned with the original.

    15. After making the copy, we're going to use the Pen toolP to create a line between them for the nose piece.

      pen tool icon

      Click once on the left lens to start the curve, then click and drag down and to the right on the right lens to create the curved line. Hit Enter to complete the line

    16. Next, use the Ellipse tool L to create small perfect circles for the earpieces. Remember to use Shift and Alt/Option to drag an aligned copy of the first circle

    17. Grouping Objects

    18. Use the Selection Tool V click all of the pieces of the glasses and group them by choosing Object > Group or Right-Click > Group (Cmd + G/Ctrl + G) and align the group under the text.

    Using Image Trace to Create a Lightning Bolt

    Illustrator gives you the option to vectorize a raster image such as a scanned image through the "Image Trace" option. We will place our scanned image of a hand drawn lightning bolt into Illustrator and image trace it so that we can edit it further.

      Image Tracing and Expanding

    1. Go to File > Place and select the scanned.jpg image from the class files you downloaded earlier
    2. Drag the image out on your canvas
    3. From the Control Panel above, click on Image Trace
    4. Click on the Image Trace Panel icon to open the settings
    5. Check "Preview" to be able to preview your changes
    6. Change the Threshhold to 50
    7. Click on Advanced and change the Paths to 10%, Corners to 80%, and Noise to 100px
    8. Make sure that the "Fills", "Snap Curves to Lines" and "Ignore White" options are checked
    9. image trace panel settings
    10. Click the small "x" in the upper-right hand corner of the panel to exit out of it.
    11. From the Control Panel above, click Expand

      Live Paint and Gradients

    1. Making sure your lightning bolt is selected, go to Object > Live Paint > Make. This will make the inside of your shape "paintable"
    2. object >live paint > make option under the menu bar
    3. Navigate to the Tools Panel and find the Live Paint Bucket Tool (it may be under the Shpae Builder Tool)
    4. live paint bucket tool found under the shape builder tool in the tools panel
    5. Navigate to the Fill Color menu and click on the Swatch Menu panel icon. Go to Gradients > Metals
    6. opening the swatches library panel from the fill menu and selecting the metals library under gradients
    7. From the Metals library, click on the first option
    8. Using the Live Paint Bucket Tool K fill in the inside and outside of the lightning bolt
    9. Using the Selection Tool V, move the lightning bold so that it right above the glasses
    10. finished front cover of the book with the title, lightning bolt, and glasses

    Optional: Creating a Lightning Bolt Using the Shape Builder Tool

    In this example we will not create the lightning bolt this way. However, if you are curious as to how to create one using Illustrator tools, here's how:

      Creating Trapezoids

    1. Using the Pen Tool P, create a trapezoid by simply clicking (without dragging) four times. On the fourth point, click the first point again to close the shape:

    2. Using the Selection Tool V, hold Alt/Option and drag to create a copy of the trapezoid shape. Resize this copy to be slightly smaller than the original:

    3. Repeat to create a third trapezoid, making sure to resize it so that it is slighly smaller than the second trapezoid:

    4. Using the Shape Builder Tool

      Next we'll use the Shape Builder Tool to join these three shapes into one.

    5. Using the Selection Tool V, hold down Shift and select the three trapezoids

    6. Select the Shape Builder Tool Shift + M:

      shape builder tool icon
    7. Using the Shape Builder Tool, drag a line through all of the internal shapes of the trapezoids. After you release the mouse, the trapezoids will be a single shape!

    8. Once you've joined them into a single shape, use the Direct Selection Tool A to click once and drag the bottom right anchor point down to create the bottom of the lightning bolt:

    9. If you find your lightning bolt to be too wide, narrow, tall, or short, use the Selection Tool V to resize accordingly.

    10. Adding a Gradient Fill

      Next, we're going to use a Gradient Swatch for the Fill Color to give the lightning bolt a more dynamic appearance.

    11. Open the Swatches Panel by going to Window > Swatches.

      Windows > Swatches

      Click the bottom left icon (that looks like books on a bookshelf) to open the Swatch Libraries:

      swatches panel

      From the menu that appears, choose Gradients > Metals:

      selecting gradients > metals option

      This will open the Metals Panel:

      metals panel

      With the lightning bolt shape selected, choose one of the swatches to apply the gradient Ffill and change the Stroke Color to none (white square with red diagonal slash):

      applied gradient and no stroke to lightening bolt
    12. Once we've applied the swatch, drag the lightning bolt onto the front cover. In the Layers Panel, move the lightning bold layer to be under the glasses layer. Resize the shape as needed with the Selection Tool V:

      final book cover

    Adding Text To The Spine of the Book Cover

    It's expected that books should always have their title on the spine for easy identification!

    1. Using the Type Tool T drag a wide text box on your artboard
    2. In the text box, write the title of your book and change the font, color, size to your liking using the tools we've already learned in this project. For this example we used Georgia font and size 30pt
    3. Select the Rotate Tool R from the Tools Panel
    4. rotate tool icon from tools panel
    5. While your text box is still selected, click and drag while holding down Shift anywhere on the canvas to rotate the text box 90 degrees.
    6. With the Selection Tool V, click and drag your rotated text box to the spine of your book cover

    Adding Text to the Back of the Book Cover

    All book covers have some type of summary or reviews on the back. Remember to add this to your project!

    1. Depending on the complexity of your book cover design, you might want to add a slightly transparent rectangle behind your text to make sure it is legible.

      Using the Rectangle Tool R, make a rectangle that covers the back part of your book cover (or as much as your text will need) and change the Fill to White and Stroke to none

      white rectangle
    2. Go to Window > Appearance, and while the white rectangle is still selected, click on the most bottom "Opacity" from the Appearance Panel
    3. The Opacity is defaulted to be 100%. Change this to whatever amount you find to be reasonable considering the design. In this example, we'll lower it to 50%
    4. Using the Type Tool T, drag a text box that fits within the white rectangle you created.
    5. Remember to change the size and font from the Character Panel and rest the paragraph indentation from the Paragraph Panel

    Saving Your Project

    Once you're done with your project, the final step is to Save it as an Illustrator File and PDF file for printing.

    Saving as and Illustrator File

    To save as an Illustrator File, go to File > Save As... and save as Adobe Illustrator (.AI) in a location you know where to find later

    Packaging a Project

    If you have "Placed" images in you Illustrator project, it's smart to "Package" your project in order to keep all links to your image references in one location. Packaging creates a new folder with all of the fonts and images used in the project, making the project available to open with no broken links. Note that this type of saving is only needed when using a downloaded font or placed image.

    1. To Package a project, go to File > Package.... If you haven't already saved it as an Illustrator File, it will prompt you to do that first before packaging.

    2. After saving as an Illustrator File in a specific location, a Package box will appear

    3. In the Package dialogue box, make sure the location you choose is one you'll be able to find later

    4. If they aren't already, check all the boxes under options and then click Package

      Package dialogue box

    Saving as a PDF

    TO save as a PDF, simply select File > Save As and save the file as an Adobe PDF in a location you know where to find later.