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Welcome to Creating Advanced Graphics and Effects with Illustrator. This class is meant to serve as a continuation of what you learned in the 'Creating Graphics with Illustrator' workshop and a guide to creating advanced artwork in Illustrator.
This manual serves two main purposes
The exercises will give you step-by-step instructions in creating a poster that utilize many of the tools offered in Illustrator.
The manual serves as a means to familiarize yourself with some of the intermediate and advanced tools in Adobe Illustrator. This class will also review key tools and concepts from Illustrator 1. The topics we will be covering include using Layers, working with color, adding and editing text, drawing with the Curvature Tool, editing strokes, exploring Illustrator effects, exploring the Appearance Panel, using patterns, and exporting your final project.
This class requires a basic familiarity with the Windows or Macintosh operating system and previous attendance of the 'Creating Graphics with Illustrator' workshop or equivalent experience.
This class requires the relevant class files folder provided by STS, as well as a computer with Adobe Illustrator. The project was created with Illustrator CC 2020, but you will be able to complete the project with other versions of Illustrator as well.
In today's workshop, we will create a poster to advertise for an ice cream social at Memorial Union. In addition to exploring intermediate and advanced tools in Illustrator, we will learn about utilizing basic design principles to convey our message in a aethetically pleasing manner. Throughout the class, we will offer a lot of creative freedom for color and design choices. We hope you all have fun with it!
Note to trainers: Only add additional design elements if time allows. Try to give more time for students to play around with their ideas!
Back to TopicsFor the first half of the class, we will learn about the Curvature Tool and create a few components of the poster.
Begin by downloading the Class Files "Illustrator2-Practice-2020" and then from Illustrator going to File > Open and select Illustrator2-Practice-2020
The Workspace layout determines what panels and options are available to you in your Illustrator interface. We will be using the Essentials layout in the class. To switch Workspace layouts, navigate to the Menu Bar and choose Window > Workspace > Essentials
As of Illustrator 2020, the Control Panel is off by default.
To enable this feature for easier access to alignment and fill/stroke tools, go to Window > Control
However, it should be noted that all of the extra tools the Control Panel offers can be found in the Properties Panel next to the Layers Panel. Like the Control Panel, the Properties Panel will change features according to the Tool you're selected on.
We will explore one of the most important organizing tools in Adobe Illustrator: layers. Using the Layers Panel not only helps you to organize your work, but it also allows others to easily navigate through your project when sharing files.
A project is often seperated into different components called layers. A single layer is conceptually a transparent sheet, allowing you to add content to as many layers as you would like, while being able to see the content on other layers as well. You can reorder and rename layers, hide them, or lock them to aid workflow on your project.
To change the title of the layer, double-click on the title and rename the layer.
The two boxes to the left of each layer name indicate visibility and locking of the layers. Clicking in the first of the two boxes toggles the visibility of a layer with the eye icon. This is useful when you want to focus on specific layers without being distracted by others.
Clicking in the second of the two boxes locks or unlocks a layer with the lock icon. When you lock a layer, you are unable to make any changes to that layer. It is useful to lock layers that you want to leave unadjusted, such as the background, while you work on the rest of your document.
In the lower left hand corner, select the plus icon to create a new layer and click the trash icon to delete the selected layer.
Since this practice file has multiple layers, we want to work within the 'Practice' layer in order for the tools to work properly.
Go to the Layers Panel and select the 'Practice' layer.
In this exercise, we will learn about how the order of layers affect the project's appearance. Let's organize our layers so the toppings show up on the pizza.
In the Layers Panel, click and drag the 'Toppings' layer above the 'Pizza' layer.
Goodbye cheese pizza and hello supreme!
The Curvature Tool is similar to the Pen Tool; however, it specializes in making curved lines. We will learn more about this tool in the following exercises.
The Curvature Tool allows users to draw curved lines.
Click once to create a curve and click twice to create a corner
Set the Fill Color to none and the Stroke Color to black.
Select the Curvature Tool and click once on points 1 and 2. Point 2 determines the top arch of the curve.
To finish the curve, double-click on point 3 to create a corner.
Click on point 4 then double-click point 5 to close the shape with a corner.
Here is a clip of the whole process:
Click on point 1 and and double-click point 2 to create a corner.
Next, we will begin creating the 3 curves of the cloud. Click once on point 3 and double-click point 4.
Click on point 5 and double-click point 6.
Click on point 7 then double-click point 8.
In order to close the shape with a corner, double-click point 9.
Choose a Fill color to your liking for the cloud.
Note: this cloud will be used for our poster later.
Time to create the students for our poster! We will draw various hair styles for the students with the Curvature Tool. Trainers can choose to work through two examples in class and recommend students to work through the other hair exercises after class.
For student 1, the shape is very similar to the leaf exercise, but there is a slight difference. In this case, only double-click on the point near the ear because that is the only corner in this shape.
First, make sure the shape is selected. We are going to use a shortcut to select the Eyedropper Tool. Click on the i key to activate the Eyedropper Tool then click on the eyebrow to sample the brown color.
Instead of drawing the other side, we will create a reflected copy. Right-click the shape then go to go to Transform > Reflect. Select the Vertical axis and click Copy. With the Selection Tool, move the copy to the correct position.
Select the Ellipse Tool and postion the cursor over the center of the circle template. We are going to create circles growing from the inside out, so hold Shift and Alt/Option to draw the buns on the hair.
Make a copy for the other bun.
Set the Fill to none and choose a Stroke Color because this will help us see the dotted template while we draw the shapes.
Moving onto student 2, start from one of the corners and begin drawing the right hair part. Note that there are only two instances where we will need to double-click while drawing the shape.
The left hair part is similar to the leaf exercise, so refer to the previous steps if needed.
Select the Selection Tool then hold Shift while clicking on both hair parts. In order to apply the hair color, use the Eyedropper Tool and then click on the eyebrow to sample the orange color.
With the Ellipse Tool, hold Shift and Alt/Option while dragging out a circle from the center point to create the bun.
Set the Fill Color to none and choose any Stroke Color.
Draw the right hair part for Student 3, and double-click to create the two corners.
Student 3 has the same hair part as Student 2, so draw it in a similar method.
Select both hair shapes with the Selection Tool and then use the Eyedropper Tool to click on an eyebrow to sample the brown color.
Change the Fill Color to none and choose a Stroke Color.
For the last student, note that there is only one corner for the right hair part, so only double-click on the point near the ear.
The left hair part also only has one corner near the ear so double-click that point while clicking once for the rest.
Finishing off the hair, create two circles on a blank area of the artboard. Move them over the template and resize them until they fit the template, but they do not need to be perfect.
If you are interested in further developing your skills with the Curvature Tool, try creating your own avatar after class!
Now that the practice file is completed, we will proceed to assemble the poster! Do not close this tab because we will come back and bring the cloud and the students into the project.
Back to TopicsTo start, we need to create a new Illustrator document and set up our Workspace.
For our poster, we want to print it on a standard US letter, so we need to take bleed into account. Bleed is a border that extends beyond the artboard. Anything located between the edge of the artboard and the red-colored border will be cut out of the final printed product. This guide ensures that all of the artwork will remain on the page after printing and trimming our project. A 0.125 inch bleed is considered industry standard, but this can vary depending on the guidelines of the project.
Open Illustrator and select Create New
Adjust the settings as follows:
Click Create.
Guides appear as light blue lines on the artboard and we will use them to mark where we want to place certain objects on our poster. This will help give us an idea of the layout for our poster, so we will use Guides to create a rough template.
Guides are light blue lines that help you align items on your artboard.
In order to work with guides, the rulers must be turned on. Go to View > Rulers > Show Rulers
We will keep the guides in a separate layer, so navigate to the Layers Panel and click on the plus icon to create a new layer. Double-click the title and rename the layer "Guides".
First, we are going create a guide that defines the border of our artboard by using a rectangle. Instead of dragging out a rectangle, we will enter customized dimensions. With the Rectangle Tool selected, click once on the screen then enter 8 inches for the width and 10.5 inches for the height. Position the rectangle on the center of the artboard.
Next, we are going to convert the rectangle into a guide. Go to View > Guides > Make Guides The rectangle should now appear as a light blue outline.
This time we are going to manually create guides to section off different parts of our poster and delineate the layout. In order to do so, we must enable the rulers. Rulers appear at the top and left side of the document window and they help you measure and place guides. Navigate to the Menu Bar and go to View > Rulers > Show Rulers
To create a guide, click and drag from the top ruler to add a horizontal guide and drag from the left ruler to make a vertical guidline. The blue line following your cursor as your drag is the guide. We will begin by creating a horizontal guide to section off the title of the poster. Click on the top ruler and drag down to 2.25 inches.
Now we are going to section off a space for the informational text. Place a horizonal guide at 8.25 inches and 10 inches then add a vertical guide at 1.25 inches and 7.25 inches.
The guides are completed! By default the guides are locked, which means they will not move around as we work on the project. If you want to move the guides, go to View > Guides > Unlock Guides
We will make a blue radial gradient to create a faded sky. In this process, we will review drawing shapes and making gradients. In addition, we will introduce the Swatches Panel.
The Swatches Panel stores a variety of colors and patterns, so we can apply them to various objects.
The Swatches Panel contains a set of default colors and patterns, but you can also store other swatches.
To open the Swatches Panel, go to Window > Swatches
Rename 'Layer 1' to 'Background' and make sure this layer is selected before moving on to the next step.
After choosing a color of your liking, go to Window > Swatches to open the Swatches Panel
We will add save this color to our Swatches Panel. First, click on the Fill swatch on the upper-half of the panel to activate the Fill Color.
Click on the plus icon in the Swatches Panel. From the panel that pops up, rename the color. Click OK then repeat this process for one or two other colors.
In the next section we will start creating the gradient with our swatches!
In the Background layer, draw a rectangle that extends to the bleedline.
In the Tools Panel, click on the small gradient icon.
Select the radial gradient option (This is the second option next to "Type:", just above "Edit Gradient" button.
We are ready to change the colors of the gradient. Double-click the left white slider then click on the Swatch Panel icon. Finally, select one of your swatches.
Hold Alt/Option while dragging the left slider to add a new color to the gradient.
Lastly, change color of the right most slider.
Adjust the gradient to your liking using the position of the sliders.
Experiment with lowering the opacity of the colors.
In this section, we will create a cone using the Polygon Tool and the Shape Builder Tool then we will add a waffle cone pattern using the Patterns Panel.
Make a new layer and rename it 'Cone'.
Using the Polygon Tool, drag out a shape and click the up or down arrow key on your keyboard to increase or decrease the number of sides respectively. Once you have a triangle, let go of your click.
With the Eyedropper Tool, click on B1 to change the color of the cone to light brown. Use the Selection Tool to rotate the triangle 180 degrees then move it to the lower third of the artboard.
Drag the bottom vertice downwards to lengthen the triangle then bring in one of the sides. Once you have an ice cream cone-like shape, allign the cone to the center point of the artboard.
In order to create the opening of the cone, draw a horizontal ellipse and place it at top of the cone.
Holding Shift, select the ellipse and the cone. Use the Shape Builder Tool and hold down on Alt/Option while dragging through the ellipse. Now that you deleted the ellipse, the cone should have a curved top.
The Pattern Panel allows you to create patterns with shapes or even text.
Select any object on your artboard then go to Object > Pattern > Make This turns your screen into preview mode for the pattern, and you can adjust the allignment and spacing of the objects in the pattern.
From the Class Files, open cone-pattern.ai In this document, we will repeat the pre-made grid to construct our desired waffle cone pattern.
Use the rubberband method to select the pattern with the Selection Tool then copy and paste it into the ice cream poster. Move the pattern to the left of the artboard.
Make sure the shape is selected. In the Menu Bar, go to Object > Pattern > Make
We are currently previewing the pattern, and we will begin making adjustments to it. In the Title Type dropdown menu, make sure Grid is selected.
Since the grids are not aligned, let's adjust the placement of the individual grids. Click the chain icon next to the width and height options to constrain the proportions. Input 2 inches for the width and the height should also change accordingly.
To finalize the patten, click Done at the top left of the document window.
In this section, we will utilize the Appearance Panel to add the pattern to the cone. The Appearance Panel helps manage the layers that compose an object, and we can create a new layer on our cone to apply the pattern.
It is similar to the Layers Panel, but the Appearance Panel makes it easier to adjust the appearance of an object that consists of multiple layers.
The Appearance Panel allows you to manage the layers of an individual object.
To open the panel, go to Window > Appearance
Select the cone then open the Appearance Panel by going to Window > Appearance
Click on the solid white square on the lower left corner of the panel to add a Fill. In the new layer, click the dropdown and select the waffle pattern.
Click on the Opacity layer below the waffle cone pattern and lower the opacity.
Our cone is finished! Make sure to lock the 'Cone' layer before moving onto the next section.
We will focus creating colorful ice cream scoops for our poster, and they will also act as the body for our ice cream people.
Create a new layer and name it 'Ice Cream'. Next, move it under the 'Cone' layer.
Draw a circle by holding Shift.
OPTIONAL: You are welcome to add and arrange multiple ice cream scoops! Create copies the previous circle for a uniform look.
We can easily rearrange these scoops using sublayers. In the Layers Panel, click on the dropdown arrow on the 'Ice Cream' layer. As you can see, each scoop we created appears as a sublayer and this eliminates the hassle of creating a new layer for each scoop.
Once you are happy with the arrangment, lock the layer and we will move onto placing the faces!
Our next step is to create the students in the poster. We will include the faces we made earlier, and we will also create the arms by editing the Stroke properties and using the Width Tool.
Create a new layer and name it 'People'.
Go back to the Practice File (from the Class Files we downloaded) and click on the lock icon for the 'Unlocked Exercise' layer. This layer contains the faces, and we will need unlock the layer in order to copy it.
Before we copy the faces, we want to group the shapes together for each face so that it makes it easier to arrange them on the poster later. Use the rubberband method to select one of the faces using the Selection Tool, right-click and select Group.
Copy then paste the face into the Ice Cream Poster.
OPTIONAL: Add additional faces onto the other scoops and/or include a little avatar of yourself!
One of the stroke properies we will look at is Stoke Caps. They define the shape at the ends of any stroke, and we will use this to apply rounded strokes for the arms.
First, use the Eyedropper Tool to sample D1.
In the Properties Panel, click on the word "Stroke". From the panel, change the Weight to 25pt and click on the Round Cap (the second icon of the three options).
Before you begin, make sure you are editing within the 'People' layer.
Select the Curvature Tool.
Use the Curvature Tool to draw two curved lines for the arms. To end the stroke for each arm, use the Esc key or Enter.
In order to make our arms a little more organic, we will use the Width Tool to widen certain areas of the Stroke.
The Width Tool allows users to increase the Stroke Weight at certain points of the Stroke.
With the tool selected, click on the Stroke (it appears as a red line with two red squares at the ends) and drag outwards in one motion.
Shortcut: Shift + R
In the Tools Panel, click on the Width Tool. Zoom in on an arm and drag the handle at the end of the stroke outwards.
At the end of one of the arms, create a small circle.
Select a circle, and click on the face with the Eyedropper Tool to select the skintone for the hands.
We will create white spoons to add extra interest to the design.
Go to an area outside of the artboard and draw a small vertical ellipse. Change the Fill to white.
Create a long white vertical ellipse on top of the first ellipse to create the handle of the spoon.
Use the rubberband method to select both shapes with the Selection Tool then connect them using the Shape Builder Tool.
Place the spoon in the hand.
Let's arrange the spoon so the handle is behind the hand. With the spoon selected, right-click and go to Arrange > Send to Back
Lastly, lock the 'People' layer.
Now that we are done with the vector graphics, we will look at typography in the following exercises.
Back to TopicsWe will review components of the Type Tool, learn about tracking and leading, and introduce the Type on a Path Tool.
The guides create a box on the upperhalf of the arboard, and this is the designated spot for our title. To create the title, we will use the Ellipse Tool to create curved text then we will adjust the font, font size, and tracking.
The Type on a Path Tool creates type along a path. A path can be created by the Shape Tools, the Pen Tool, and the Curvature Tool. The text can flow along the edge of an open or a closed path.
After creating a path, select the Type on a Path Tool. Click on the path and start typing.
If you cannot find the Type on a Path Tool from the Tools Panel, it's most likely hidden under the Type Tool. Click and hold on the Type Tool to reveal more tools and choose the "Type on a Path Tool"
Create a new layer and name it "Title"
In the Tools Panel, set the Fill and Stroke Color to none.
Select the Ellipse Tool then click once and enter 18.7 inches for the width and 11.6 inches for the height. Since there is no Fill or Stroke, click on the outline of the ellipse to move it. Position it so the ellipse is centered and covers half of the upper box that is created by the guides.
Click and hold on the Type Tool to select the Type on a Path Tool. This will allow us to type on the ellipse so the text appears curved. Click on the outline of the ellipse and type "ICE CREAM". Next, highlight the text.
Let's change the font and font size. In the Properties Panel, choose a font of your liking and increase the size of the text.
Next, we will begin by looking at tracking. Tracking controls the space between characters in an entire block of text. Tracking and kerning are typographic terms that have to do with the space between characters. The default tracking settings for body text are usually adequate, but larger display text can often be adjusted for presentation purposes. Play around with this, but we will not be adjusting the tracking for the title.
Use the Selection Tool to select the title then change the Fill color in the Properties panel.
The base of our text is done, but we will add a drop shadow effect to bring more attention to the title.
With the text still selected, navigate to the Menu Bar and go to Effect > Stylize > Drop Shadow
In the panel that appears, click on the black square next to "Color"
Select "Color Swatches".
Feel free to choose a color that suites your design.
Here is what the poster looks like so far:
The title is missing one last line of text, but instead of applying all the same effects and properties, we will create a copy of the newly created "ICE CREAM" text and change the content.
Using the Selection Tool, select "ICE CREAM" then create a copy.
Click on the Type Tool and replace the text with "SOCIAL". Move the text until it is between the "C" from "ICE" and the "M" from "ICE CREAM".
Lastly, lock the 'Title' layer.
It is time to add more information to the poster so people will know more about this event. We will utilize the guides to help us position the text. Futhermore, we will learn about leading.
Create a new layer and name it 'Text'
Using the Type Tool, create a text box starting from the guide intersection at 1.25 and 8.25 inches to the 7.5 and 10 inch intersection.
In the Properties Panel, select the center allignment in the Paragraph section. Next, change the font size to fit the text box.
Type "Saturday, May 1"; press Enter for a new line of text then type "2 - 4 pm"; and make another line for "Memorial Union".
If you would like, change the color of the type.
Let's take a look at leading. Leading controls the white space between lines of text. This can be useful when you want to delinieate information more clearly if it occurs on several lines of text. With the text highlighted, go to the Properties Panel and play around with the leading. Note that we will not be applying any of those adjustments to the text, but if you like how it looks, you can keep your edits.
Once you are done, lock the 'Text' layer.
To help the text stand out, we will box in the background. Make a new layer and name it 'Rectangle'. Move the layer so it is beneath the Text layer.
Select the Rectangle Tool to draw a rectangle that is the same size as the text box. Follow the guides to help you draw the rectangle.
Use the Eyedropper Tool to click on "E2".
To finish off the typography section, we will include a message below the text box. Create a new layer named 'Message'.
Make a text box starting from the 0.25 and 10 inch interspection to the intersection at 8.25 and 10.75 inches. Type "Chat and eat ice cream with your fellow badgers!". Place your cursor at the beginning of the message and press Enter twice to center the message.
While this message is still important, it is not as crucial as the first informational text box, so we will choose a darker color instead of a color that draws a lot of attention like yellow.
In order to make the guides disappear, you can either go to the Guides layer and toggle the eye icon or go to View > Guides > Hide Guides
We will take the clouds from the Illustrator 2 Practice File and add them to our poster.
Create a new layer and name it 'Clouds'. Drag it above the 'Background' layer. Make sure this layer is selected before moving on to the next step.
Navigate back to the Illustrator2-Practice-2020 then copy and paste the cloud into the ice cream poster. You have a lot of creative freedom with this process so play around with the placement and rotation of the cloud until you like how it looks.
Next, we are going to create a reflected copy of the cloud. Right-click the shape and go to Transform > Reflect. With the Vertical Axis selected, click Copy.
Create additional copies of the clouds and rotate, reflect, and arrange them until you like the final product.
For the finishing touches, we will delete the parts of the shapes that extend beyond the artboard.
We are going to delete the portion of the cone below the informational text box by using the Shape Builder Tool.
Use the Rectangle Tool to draw a rectangle then align the bottom of it to the bottom of art board.
With the rectangle still selected, click on the Selection Tool then hold the Shift Key while selecting the cone.
Next, we are going to use the Shape Builder Tool to delete the tip of the cone. Select the Shape Builder Tool and hold the Alt/Option Key while dragging a line through the tip of the cone.
Go back to the Selection Tool and delete the rectangle you created earlier.
Unlock all of the layers and create a new layer at the top named 'Rectangle'.
With the Rectangle Tool, draw a rectangle the size of the artboard, extending to the bleedline.
Use the rubberband method to select everything. In the Menu Bar, go to Object > Clipping Mask This deletes all the shapes outside of the artboard; however, we left this step at the end because this groups all of the objects together. In order to make edits to individual items, double-click the object.
Here is what the final poster looks like:
An important aspect of graphic design is making the product accessible. Certain color combininations work well universally like blue and orange, but other color combinations make it difficult for someone with color blindness to differentiate the colors. One great tool in Illustrator is the ability to view your project through the eyes of someone with colorblindness. This helps you make adjustments to the project in order to make it more visually accessible.
There are 3 types of colorblindness: red-green, blue-yellow, and complete colorblindness. Under these three categories, people's decreased sensitivity to certain colors can vary in severity. Illustrator allows users to view the project through the eyes of someone with protanopia and deuteranopia.
In the Menu Bar, go to View > Proof Setup > Color blindness - Protanopia-type
People with protanopia have decreased sensitivity to red light. Looking at the colors, the text and the illustration still pop out from the poster, and a key factor behind this is contrast. Contrast is the difference between the lightness and darkness of colors. For example, there is a high contrast between the dark rectangle and the light yellow informational text. By having different levels of contrast, it helps draw attention to certain elements and defines shapes from each other.
In a similar fashion, go to View > Proof Setup > Color blindness - Deuteranopia-type
People with deuteranopia have decreased sensitivity to green light. In this example, the text and the graphics still draw attention due to its high contrast. A good way to increase visibility is to add a drop shadow to the text, as shown with the drop shadow around the light yellow title.
For any project in Illustrator, it is always a good idea to take a quick look at the protanopia and deuteranopia viewing modes before finalizing your project so you can make adjustments to color and contrast. Even beyond this class, we would recommend researching and applying a color blind friendly pallete for other projects With the poster completed, we are ready to move on to exporting!
Back to TopicsSaving and exporting the document to a PDF or TIFF allows the document to be opened by those who do not have Illustrator. Most printing clients, including StudentPrint on campus, will prefer to work with PDFs. Today, we will export it as a PDF.
Go to File > Save As..
In the Format drop down menu, select Adobe PDF and click Export.
For more information on exporting, refer to the More File Formats section below.
Congratuations on completing the poster! We hope you will be able to apply these skills and tools on future posters and projects. Maybe we will see your next poster on campus!
To export a TIFF, go to File > Export > Export As. In the Format drop down menu, select TIFF and click Export.
If you would like to export as PNG (used for images without backgrounds) or JPG, you will also navigate to File > Export > Export As, and select your preferd file type.
Finally, if you are not finished with your project on Adobe Illustrator, it is important to save it as an Illustrator file - This way, your History and progress are saved, as well as your layers, patterns, and swatches. Go to File > Save As, and select Adobe Illustrator (ai).
The Curvature Tool allows users to draw curved lines.
Click once to create a curve and click twice to create a corner
Guides are light blue lines that help you align items on your artboard.
In order to work with guides, the rulers must be turned on. Go to View > Rulers > Show Rulers
The Swatches Panel contains a set of default colors and patterns, but you can also store other swatches.
To open the Swatches Panel, go to Window > Swatches
The Pattern Panel allows you to create patterns with shapes or even text.
Select any object on your artboard then go to Object > Pattern > Make This turns your screen into preview mode for the pattern, and you can adjust the allignment and spacing of the objects in the pattern.
The Appearance Panel allows you to manage the layers of an individual object.
To open the panel, go to Window > Appearance
The Width Tool allows users to increase the Stroke Weight at certain points of the Stroke.
With the tool selected, click on the Stroke (it appears as a red line with two red squares at the ends) and drag outwards in one motion.
Shortcut: Shift + R
The Type on a Path Tool creates type along a path. A path can be created by the Shape Tools, the Pen Tool, and the Curvature Tool. The text can flow along the edge of an open or a closed path.
After creating a path, select the Type on a Path Tool. Click on the path and start typing.
If you cannot find the Type on a Path Tool from the Tools Panel, it's most likely hidden under the Type Tool. Click and hold on the Type Tool to reveal more tools and choose the "Type on a Path Tool"